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By Alex

Alex Swain is the designer behind ByALEX. Based in London, Alex creates bold, graphic products for the home and beyond. Driven by a conviction that designers should use resources wisely, Alex uses cutting edge technology to reduce waste and maximise efficiency. All the products are made in UK and Latvia using FSC/PEFC certified timber, sourced from responsibly managed forests.

It took two years to develop his first product: The A Stool. Cut from plywood, its distinctive graphic style was inspired by Alex’s love of typography. An instant hit when it launched in 2011, the stool inspired a whole range based on the ‘A’ shape, one of the purest forms in engineering and architecture.

Alex designs products that have a genuine story, a reason for being. Products with the purest functionality, simplest design aesthetic and affordably priced.

‘My ambition is simple: Purity by Design.
All my designs are effortlessly functional, beautifully simple and exceptionally crafted.

Frustrated with throwaway culture, I am committed to making quality products engineered to last. Considered design that is considerate to the planet.’

 

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