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IT'S NOT #JUST A CARD - IT MEANS SO MUCH MORE...

It’s not #Justacard – it really does mean so much more…
April 25, 2016 Philippa

You may wonder why we’re writing about and supporting a campaign that urges people to buy #Justacard from independent retailers, when we don’t actually sell any cards ourselves…

Well, as Sarah Hamilton, the driving force behind the campaign reminds us, it’s not just about cards! The campaign which was launched in collaboration with Sarah Hamilton Prints, Mollie Makes Magazine and The Design Trust was set up to try and remind visitors to independent shops and galleries, whether on the high street or online, that whilst admiration was great and always welcome, it was the act of purchasing something, anything, even something as small as a card (or if no cards, then something else small and affordable) that helped the shop carry on and the artists and makers carry on making. Without the small purchases people make, the fact is, many small business would be unable to carry on, ours included.

As an independent shop and supporter of independent designers and makers, we’re already converted, but in order for the message to spread as widely as possible and make a real difference, we need everyone who has an interest in seeing small shops and makers continue to produce unique and creative work to support the campaign and help spread the word. So if you want to help indi makers to continue to thrive, please follow the campaign on Twitter and Instagram and share it with your friends.  Oh, and if you can, next time you’re visiting an indi shop, whether in ‘real life’ or online (hint, hint…), make a small purchase if you can and that small purchase really will make a BIG difference to the person who made it.

Small purchases that do make a BIG difference...

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